The Appeal

The Feed Melbourne Appeal is an annual fundraising appeal conducted by Leader Community Newspapers, food charity FareShare, and the Lord Mayor’s Charitable Foundation. Every dollar from the appeal helps individuals and families in Melbourne who are struggling with food insecurity. All donations up to $250,000 are matched dollar-for-dollar by the Lord Mayor’s Charitable Foundation.

Food security is a growing problem in Australia; this year over 370,000 Victorians will reach a point where they will not be able to afford to buy food. The face of food insecurity is diverse and spans generations, from students to the elderly, the working and the unemployed, to full time carers and low income parents struggling to provide their families with three meals a day.

Each year FareShare, Leader Community Newspapers and the Lord Mayor’s Charitable Foundation encourage Melburnians to donate to the Appeal. Articles appear in all 33 Leader newspapers and events are held across Melbourne. All funds raised by the Feed Melbourne Appeal are granted to Melbourne food service charities that provide meals and food hampers, and run soup kitchens, drop in centres and open pantries to assist people in need.

All donations of $2 and more are tax deductible, and donations up to $250,000 will be matched by the Lord Mayor’s Charitable Foundation. Every single dollar donated to the Feed Melbourne Appeal goes to a food relief charity to help people in need.